Drilling Down, from Prof. Charles Pennington
My dentist, angling to enhance the growth of her already quite successful practice, finds the secret from Jack Welch:
I started to listen to Jack Welch's book-on-cassette of Winning. Oh man, oh man. I'm barely into the first chapter, and I know the reason for his success — his annoying voice! People probably just want to get away from him; and therefore, get things done quickly.