Everchanging SEO Cycles, from Andy Humbert
Here’s something I’ve just noticed GOOG is doing. Page Rank originally looked at how many other sites linked into another site. Their new tool, Custom Search Engine, allows them see which sites people specifically want searched every day. If I were still playing the search engine “optimization” game, I’d be hard at work on this angle, as GOOG no doubt uses this info in the current version of Page Rank. The more times a site is searched, the more valuable it is.