Underestimating the Mobile Market, from George Zachar
Fun With Statistics, by Michael Jennings
In the early 1980s, American telecommunications company AT&T commissioned management consultancy McKinsey to conduct some research into the newly invented mobile phone. How large was the market for these new devices likely to be? In a report that now makes hilariously funny reading, McKinsey predicted that there would be a world market for about 900,000 of these devices…almost exactly the same number of phones that Britons accidentally dropped in the toilet in 2006…