Concise Lying, from John Lamberg
"…The lies most likely to be successful must not only be believable, they must also take advantage of the prejudices, weaknesses, and fears of those lied to. Any lie custom-tailored to psychological makeup and biases, any lie that feeds vanity, jealousy, fear of rejection, or any of the ten thousand other goblins making merry in the twisted hallways of our brains, will be compelling in a way in which few other are…"
The Concise Book of Lying, Evelin Sullivan.