Teamwork, from David Lillienfeld
Back in the 1980s, when the concern was with Japan, Inc, the fad sweeping the US was teamwork. Japan, it was said, was in its ascendancy because of teamwork, and the US needed to focus more on teams if it wants to compete with Japan. So the US focused on teamwork. Guess what. When you focus on teamwork, the individual's approach to his/her own work takes on a different hue. Ketchum is just picking up on that.