McDonalds Fail, from Ed Stewart
Just about a year ago I sold all of my McDonald's stock after dining at multiple locations in the course of a 2000 mile road trip. Basically I tried most of their new menu items and found them to be disgusting and out of touch. I note today they reported terrible same store sales and the stock has done poorly since I sold.
It might be just one example, but I think Lynch was on to something when he suggested that it is a good idea to sample the companies products that you invest in. In my opinion, McDonald's badly needs a new CEO and strategic direction. Regardless, I will be sampling the food on this year's road trip, and hoping for improvement.
Comments
Warren Murdoch on September 13, 2014 11:09 am
The attached article from last month discusses the chain’s problems in more detail. http://www.cbsnews.com/news/5-reasons-mcdonalds-has-indigestion/